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From brands finding their voice
to campaigns leaving a lasting impression
We're not trying to look like anyone else — and we never will.
Our work is original, our thinking is independent, and our approach is always tailor-made.
We mix desi insight with global aesthetic. Street instinct with studio polish. We don't just follow trends. We start them.
Angootha Chaap Studios is a creative and production studio where bold thinking meets high-end execution. We're not here to play it safe — we're here to build work that leaves a unique mark. Quite like a thumbprint.
Founded by Rishi Bhatia and Chirag Gulati, we're a 25-strong team of creators, strategists, producers, and professional thinkers. With deep roots in storytelling and sharp eyes on tomorrow, we craft everything from high-concept campaigns to cinematic video productions.
From social media strategy and brand design to scroll-stopping reels and AI-personalized emailers — we bring originality, innovation, and cultural edge to everything we touch. We believe every brand deserves a voice that's original, every campaign should be unmistakably unique, and every production must be world-class.
"Big enough to deliver. Sharp enough to stand apart."
We work lean, think fast, and build loud — with the infrastructure and experience to match big ambitions. From Bandra to boardrooms across India.
We speak fluent Indian — from boardrooms to bazaars. Every idea is built with desi instinct and global ambition baked in. We understand the Indian consumer at gut level.
Strategy, creative, production, post — all in-house. No handoffs, no broken briefs, no finger-pointing between agencies. Seedha kaam, seedha result.
We don't photocopy trends or reheat last year's formats. Every brief gets a fresh perspective. Unmistakable. Unrepeatable. Yahi toh angootha chaap hai.
From concept to camera to cut — we treat every project like a film. Because the best brands deserve that level of craft, attention, and intention.
AI, AR, CGI, gamification — we build for where the audience actually is, not where they were five years ago. Innovation nahi toh kya kaam.
500+ projects across BFSI, FMCG, auto, retail, and real estate. We've left our mark across industries, multiple times. Sadak se utha ke star bana diya.
Kiron Productions established by Late Rajendra Bhatia. First film "Anpadh" starring Dharmendra & Mala Sinha. A legend begins.
V K International by Vimal Bhatia. 9 TV serials on Doordarshan & Zee — Aa Bail Mujhe Maar, Hum Hindustani, Saturday Suspense and more.
Angootha Chaap Studios — where the legacy meets the algorithm. 25 sharp minds, 500+ projects, Bandra to boardrooms across India.
Your brand. Whoever you are, whatever you make — we're here to give it a mark that lasts. Ready when you are.
Kitne tools the? Bahut saare.
We're a full-service creative and production studio. Strategy to screen. Brief to billboard. Concept to campaign. Here's what we bring to every table.
Full-service production from concept to delivery. TVC, digital films, product videos, short films — all crafted with cinematic intent, production precision, and storytelling that moves people.
Impossible made real. World-class 3D product renders, CGI characters, visual effects, and motion graphics that stop thumbs, turn heads, and generate genuine earned media.
60+ award-winning gamified campaigns across BFSI, retail, auto, and FMCG. We transform passive audiences into active participants — and passive brands into cultural moments.
From naming, visual identity, and brand language systems to full brand worlds. We build brands that are impossible to ignore, impossible to copy, and impossible to forget.
Scroll-stopping reels, social films, meme-worthy campaigns, and platform-native content. Built for the algorithm — designed with the human in mind first.
AI-personalised emailers, AR/VR experiences, interactive microsite campaigns — we operate at the bleeding edge of what marketing technology can actually do in 2025.
Cinematic music video production with full creative direction, location scouting, casting, shoot production and post. Built to chart and built to last.
Long-form storytelling — heritage films, brand documentaries, investor films, executive interview series, and podcast video productions with full set design and editorial.
UI/UX design that converts, email campaigns that actually get opened, and web experiences that match your brand's ambition. Digital touchpoints that look world-class and perform better.
We dig deep into your brand, audience, and objectives. No generic templates — every engagement starts with genuine curiosity and rigorous discovery. Seedha baat, no assumptions.
Our creative team develops original concepts grounded in cultural insight and strategic clarity. We present ideas that are bold, buildable, and measurable — not just pretty decks.
From studio to location, post-production to development — everything in-house. Our production and technical capabilities mean faster turnarounds and tighter quality control.
We don't just deliver and disappear. We're in it for the long run — iterating, optimising, and building on what works until Mogambo khush hua for real.
25 sharp minds across concept, copy, design, motion, strategy, client servicing, film production, and tech. Here are the ones at the top of the food chain.
Rishi Bhatia
Founder · Film Director & Visual Storyteller
With 22+ years in all-format filmmaking, video production, and fine storytelling, Rishi is the visual soul of Angootha Chaap Studios. He leads everything from concept to camera to release. With deep roots in content direction, ad filmmaking, and production execution, he brings cultural flair and cinematic style to every frame — whether it's a 30-second TVC or a 10-minute brand film.
22+ Years The Sholay ka Jai to every Veeru brief. 🎬
Chirag Gulati
Co-Founder · Sr. Creative Director & Business Head
17+ years in digital strategy, design, and creative leadership. Ex-Hansa Cequity. The creative force behind 60+ gamified campaigns, CGI ads, and award-winning BFSI, auto, and retail storytelling. Chirag drives business development, brand strategy, and breakthrough ideas at Angootha Chaap — bridging the gap between big thinking and bigger execution.
A 35+ time award-winning creative mind, honoured across IDMA, ACEF, Shark Awards, and ET Brand Equity, among others.
17+ Years 35+ Awards Won The Don. Plans ka koi pata nahi — lekin kaam hota hai. 💡
Rahul Atkari
Account Director
12+ years leading integrated marketing mandates for BFSI, retail, and consumer brands. Managed marquee accounts including Reliance JioMart, Cello World, Standard Chartered, Aditya Birla, IndiaFirst Life, Nippon India MF, and JCB International.
Aane waala toh aayega — of every pitch. 📋
Jay Trivedi
Creative Director
8+ years across mainline, digital, performance, and social media advertising. BFSI specialist — Tata Mutual Fund, Kotak Mahindra Bank, Standard Chartered, Aditya Birla, Nippon India Mutual Fund. Copy that cuts through.
Jaadu ki jhappi, one brief at a time. ✍️
Harshal Kanekar
Sr. Graphic Designer & Visualizer
Applied art foundation, Best Student Award 2025. Strong in illustration, layout, and digital composition. Translates complex ideas into compelling visual narratives across digital and print platforms.
Designs faster than Mogambo's evil plan. 🎯
Aur counting jari hai…
From gamified BFSI campaigns to cinematic brand films, CGI ads to AI-driven digital — here's a selection of work that made Mogambo khush, and clients keep coming back.
Ad Film · CGI
Pneumo Fighters
Pharma Campaign
A CGI-led ad film featuring animated viral characters battling it out for brand supremacy — bold, unconventional, and unmissable in the pharma space.
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Brand Film
1902 Heritage Story
Standard Chartered Bank
A cinematic heritage film tracing Standard Chartered's 120+ year journey in India — archival footage, original scores, and breathtaking visual narratives.
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Ad Film
Juicy & Red Campaign
Fraazo Farm Fresh
High-production product films capturing the vivid freshness of farm-to-table produce. Clean, cinematic, and appetite-driving from the first frame.
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AI-Driven Digital
App Upgrade Series
Standard Chartered India
Feature-focused communications using real app screens enhanced with generative AI — translating a complex banking upgrade into exciting, benefit-led storytelling.
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Gamified Campaign
Mr. Samajhdaar NPS Campaign
Aditya Birla Capital
A 12-month cultural calendar built around a 3D animated mascot that made NPS education fun, relatable, and culturally resonant across festive moments.
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Music Video
Gwandian
Dr. Zeus × Being U Music
Full-production music video featuring Richa Chadha and Varun Sharma alongside Dr. Zeus — shot with cinematic precision and released to massive acclaim.
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Podcast Video
Wealth Conversations
Standard Chartered India
A premium video podcast series with investment experts — designed with editorial finesse, sophisticated set design, and distribution-ready post production.
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Branding · Ultra HNI
SC Autograph
Standard Chartered Bank
End-to-end product positioning, visual narrative, language, and collateral design for Standard Chartered's ultra-premium wealth management offering for India's top 1%.
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Social Reels Campaign
McManaman in Mumbai
Standard Chartered × Liverpool FC
A high-energy social campaign built around Liverpool FC legend Steve McManaman's Mumbai visit — culturally sharp reels that went viral across football and finance audiences.
→(Mogambo khush hua. Every time.)
20+ brand partners. Across industries. Across formats. Across decades.
We don't just work with brands — we become their creative backbone.
Haweli ke darwaze hamesha khule hain.
Location
Bandra, Mumbai, India
Chirag Gulati — Business & New Projects
General Enquiries
Response time: We typically respond within 24 hours. For urgent projects, call Chirag directly — he's always got ideas ready.
"Paisa lao, kaam ho." — Just kidding. Tell us about your brand first.
No Comic Sans pitch decks, please.
Sadak se utha ke star bana dunga.
That's our promise to every person we hire.
We're always on the lookout for sharp, creative, slightly unhinged people. If you think in Bollywood dialogues, work in pixels and scripts, and believe that great ideas don't have a job title — you'll fit right in. We're a 25-strong team growing fast across all disciplines.
Senior Art Director
Full-time · Mumbai
Senior Copywriter
Full-time · Mumbai
Motion Designer
Full-time · Mumbai
Account Manager
Full-time · Mumbai
CGI / 3D Artist
Full-time · Mumbai
Video Editor
Full-time · Mumbai
Don't see your role? We're always open to exceptional talent. Send your portfolio.
You'll work on live campaigns for India's top brands from day one. No fetch-the-coffee culture. No endless approval loops. Just real work that gets made.
We don't hire great people and then micromanage them. Bring your ideas. Push the brief. Be bold. We back original thinking — always.
We're a young, ambitious studio growing at pace. The people who join now will shape what we become. Sadak se utha ke star bana dunga — for real.
Portfolio + a note about why you belong here. That's all we need.
No long cover letters. Just good work and honest ambition.